Before reading this post, make sure you have read my post The Chinese tourist: a cultural difference. Over the last weeks I have visited tourist destinations in China were 20 million visitors annually is the norm. Just think about it: 20 million, that is the complete population of The Netherlands and even then you are 3 million short. In some parks it seemed we were the only foreigners which made us an additional attraction (read: photo set). But it also helped a lot observing behavior and the needs of the Chinese tourist. Making it slightly easier to understand the expectations of this interesting market group. In 2014 the number of Chinese visiting an overseas country increased with 19.49% over 2013. With the increasing salaries we can expect this trend to be continued. So be prepared! I have described the cultural difference between the West and China already which has a major impact on how you should target the Chinese tourist. In this post I will give you my personal view on how you should trigger the Chinese tourist when visiting your theme park or tourist attraction. READ MORE
One of the great benefits working for Madame Tussauds in Amsterdam were the free tickets to other attractions in The Netherlands. There is a special membership pass which allows employees from one attraction to visit the other attraction or theme park.
On a Saturday morning we decided to go to one of the most popular attraction near Amsterdam: De Keukenhof. A seasonal outdoor attraction with over 7 million flowers and bulbs. If you want you can spend the complete day walking around the tulip fields. De Keukenhof is extremely popular with tourists from Asia so expect dozens of touring cars filled with Asian tourist on a single day.
Anyway, after parking the car we headed to the main entrance. Usually with the membership pass you need to collect the tickets at the Guest Service desk before you can enter the attraction. I entered the Guest Service office and saw 2 employees talking to each other. I wanted to wait until they were finished but suddenly there was an ice cold silence. I looked up and saw 4 annoyed eyes staring at me with the look: “what are you doing here…? You are disturbing our conversation!” Without saying a word. I said Hello and asked where I could collect the tickets. The reaction did not surprised me. “You need to buy tickets at the entrance!” I mentioned the membership card and the response was far from friendly pointing to the entrance and telling me that I could walk through. Continue reading De Keukenhof: a colorful experience with a lot of potential!
Preparing myself for the trip to Asia I was clearing my apartment and found some gift cards from ‘de Bijenkorf’ a premium department store in The Netherlands with shop-in-shop formulas from Nike to Gucci. I needed a pair of sneakers and a Lonely Planet of Indonesia. I was hunting for sneakers quite a while now and visited several sport stores before deciding to go to the Flagship Store in Amsterdam. As usual I checked the webshop first to take a look at the assortment and found some nice ones online. Knowing what I want it was time to pay a visit. Continue reading Product Zoning: lost in a department store
Guests entering the store in a Theme Park usually are forced or have time left to cruise your store. Not particularly to shop but more from curiosity and as an extra activity what makes it a different customer journey. We could say our stores and other commercial areas should be approached as the extra attraction. Continue reading The customer journey