Before reading this post, make sure you have read my post The Chinese tourist: a cultural difference. Over the last weeks I have visited tourist destinations in China were 20 million visitors annually is the norm. Just think about it: 20 million, that is the complete population of The Netherlands and even then you are 3 million short. In some parks it seemed we were the only foreigners which made us an additional attraction (read: photo set). But it also helped a lot observing behavior and the needs of the Chinese tourist. Making it slightly easier to understand the expectations of this interesting market group. In 2014 the number of Chinese visiting an overseas country increased with 19.49% over 2013. With the increasing salaries we can expect this trend to be continued. So be prepared! I have described the cultural difference between the West and China already which has a major impact on how you should target the Chinese tourist. In this post I will give you my personal view on how you should trigger the Chinese tourist when visiting your theme park or tourist attraction. READ MORE
It is 6 weeks already since I have left Amsterdam to explorer the Asian theme park and attraction market. And although I have visited a couple of theme parks over the last years in Bangkok, Hong Kong, Kuala Lumpur and Beijing (read the post about Happy Valley here), Asia keeps surprising me. Last year I did set the goal to relocate to Asia but did not want to settle in China (based on a 3 week holiday trip, which is obviously not really showing the real China). This time China really got me. Due travelling on a budget I pushed myself to blend more with local (tourists) and eat, sleep and travel like a local (as a matter of fact: I write this post during a 10 hour train ride on a standing ticket, yes standing means really standing or sit in the aisle if you beat the competition by running at the platform like I did). Must admit it is far from comfortable but this is China: be flexible and you will enjoy the country, people and all what is crossing your path. And maybe the most important reason for now: it gives you time to observe the behavior of people. Which you should know is totally different from the rest of Asia.
Culture, People and Behavior
The cultural difference between the East and the West is the most important element to keep in mind when driving business or setting up a tourist attraction in China. Although I don’t consider myself as a cultural guru and there are books describing the Chinese culture better than I do. When it comes down to driving spends in tourism destinations it is about understanding guest behavior. Culture affects behavior (or does behavior results to culture?) what will impact your strategy to attract visitors and make them spend within the attraction. READ MORE