Like in every business: Time and Money are key in Visual Merchandising. And these elements are rare especially Time in peak periods or staff budget in low season to actually improve your store standards. During low season you are often busy with calculations, staff or tasks which are not finished during the peak season. Or simply you now have the chance to use your overtime and take some days off. Below I will describe the major challenges (I faced at different job roles) in Visual Merchandising in a fast moving environment with tide budgets and where time plays a significant role. These are common situations and hopefully will help you think of the standards in your own commercial area. Continue reading Theme Park Retail: 14 Challenges in Visual Merchandising
Preparing myself for the trip to Asia I was clearing my apartment and found some gift cards from ‘de Bijenkorf’ a premium department store in The Netherlands with shop-in-shop formulas from Nike to Gucci. I needed a pair of sneakers and a Lonely Planet of Indonesia. I was hunting for sneakers quite a while now and visited several sport stores before deciding to go to the Flagship Store in Amsterdam. As usual I checked the webshop first to take a look at the assortment and found some nice ones online. Knowing what I want it was time to pay a visit. Continue reading Product Zoning: lost in a department store
The value of Visual Merchandising is impressive. Imagine it is 15 minutes prior closing time and you are standing in a store where there is no overview, no clear walkways and it is either dark or TL-lighting is in place. You came to the store to buy a teddy bear (the one displayed in the shop window) for your nephew but you are not able to find it next to the toys but behind some boxes in a dark corner next to the silverware. You look at the price tag and see that this plate (?) costs you €5,-, at least that’s what the label on the shelf says. (apparently someone did not replenished the store well) You are looking around to find a staff member to tell you the price but there is nobody around. At the till you see the price of €25. This is over your intended budget however you are buying this bear because there was no other option. Since all the stores are closed and you are the only one in this store left you needed to find this product. Now if you had more time… Did you consider going to this store in the first place? You were triggered by the bear in the window but standing in the opening of the store you could have made up your mind. With this experience you would not go back to this store as this will take too much time and probably frustration.
Does the example point out the value of Visual Merchandising? Yes, it does! Continue reading The value of Visual Merchandising (part one)