The end of 2016 is near, a few more weeks to go. How will this look like for you? Are you hitting budget this year? Sometimes it is good to be reminded of how to increase your spends! I have summarized 10 basic elements which will help you to increase spends in your shops.
- Upsell: Ask the question… every time, every transaction!
- Presentation: highlight those best sellers!
- People: training and focus but most of all: hire the right people
- Place: use your data to plan your store properly
- Price: value for money
- Promotions: you need promotions believe me, but don’t give away your products
- Products: matching the needs of your customers
- Theming: get the story right in your store and you will increase value for money
- Planning: forecast the needs and never run out of stock on your best sellers
- Service: happy people buy
Since the holiday season is about to start, the next post will focus on driving sales during the holidays!
During my visit to Japan I took the opportunity to experience two major theme parks: Universal Studios in Osaka and Disney SEA in Tokyo. As you can imagine expectations were high since I have visited both premium brands in other countries. Really excited to visit these parks! Not only from a professional point of view also as a theme park fan.
Both parks impressed me on theming, entertainment and cleanliness. However Continue reading Why Universal Studios Japan beats Disney SEA
It was obvious that I needed to pay a visit to one of the attractions of Merlin Entertainments, so why not go for a concept I really enjoy? And since Legoland Malaysia was on route to Singapore and I worked with the Director of Operations in Europe it was an easy pick! Continue reading Legoland Malaysia: bricklayer for tourism in Johor Bahru
Last week I had the chance to visit Beijings’ most popular theme park Happy Valley. The park opened in 2006 as the 2nd of the 6 Happy Valley parks in China operated by OCT. Happy Valley has its own metro station ‘Happy Valley Scenic Area’ which creates the opportunity to start the experience from here, like Disneyland Hong Kong and Paris do with special Mickey trains towards the park. However the station just looked like an ordinary metro station in Beijing. I have missed the clear routing within the station to the nearest exit to the park. The entrance does not matched the experience of the (Chinese) website however in front of the entrance there is a kind of a ‘monument’ which is colorful and includes the characters of the park (would be better to place something similar to this on top of the entrance). So the start was not really inspiring but I was curious to understand the commercial strategy of the park. Though the right experience will increase impulse purchases.
Retail in Happy Valley Beijing
Continue reading Retail in Happy Valley Beijing