Everyone working in your store… don’t forget this! They all should be trained on your VM principles or at least be aware what the importance of Visual Merchandising is. If you need a dedicated Visual Merchandising supervisor, manager or coordinator (still being confused due different titles doing the same tasks but ok) depends on the size of the store and net profit. However the return on investment (ROI) should be an easy calculation. Anyway there should be someone responsible for VM within the business whether it is the Store manager, Retail manager or the Visual Merchandising Manager. Continue reading Visual Merchandising: who is involved?