Last week I had the chance to visit Beijings’ most popular theme park Happy Valley. The park opened in 2006 as the 2nd of the 6 Happy Valley parks in China operated by OCT. Happy Valley has its own metro station ‘Happy Valley Scenic Area’ which creates the opportunity to start the experience from here, like Disneyland Hong Kong and Paris do with special Mickey trains towards the park. However the station just looked like an ordinary metro station in Beijing. I have missed the clear routing within the station to the nearest exit to the park. The entrance does not matched the experience of the (Chinese) website however in front of the entrance there is a kind of a ‘monument’ which is colorful and includes the characters of the park (would be better to place something similar to this on top of the entrance). So the start was not really inspiring but I was curious to understand the commercial strategy of the park. Though the right experience will increase impulse purchases.
Retail in Happy Valley Beijing
